Background of the project:

　　Medical hairdressing is by means of medicine, including drugs, instruments, in order to change the hair color and improve the external morphology, part of its physiological function, enhance the body's external beauty is objective, and a series of treatment. A. non conventional care products: the effectiveness of products in other words we usually say. The traditional B. care products: line of products as an example. Most of the company products containing ingredients of many, or moisture, or lock water, or acne etc.. C. medical hairdressing: This includes many institutions, professional hair salon, health agencies, professional, professional hair mechanism etc.. In our country, mainly to carry out this is a professional hair salon. Beijing, Shanghai, Guangzhou and other city part of large clubs by many professional licensed hairdresser to specific operation.

　　Facing the challenge:

　　Brand homogenization phenomenon is serious, serious homogenization of products and marketing strategy of an industry or brand image leads to the convergence of competition, homogenization of serious phenomenon exists in plastic hairdressing industry. Surgical volume is the only standard to check the brand, only the standard surgical volume is not the measure of a plastic hairdressing brand, in addition to the ability to surgical volume besides the allow consumers to sustainable consumption, consumption and the recommended consumption of coherence and shaping enterprise innovation ability, organization ability and the ability to resist risk, these are important indices for evaluating the healthy development the plastic hairdressing brand a. Design technology of brand weak lack of cultural connotation, and China plastic hairdressing brand does not seem to hold the psychology of consumer demand, brand culture connotation is always superficial and too straightforward.

　　The solution:

　　Liben medical hairdressing, the cool evening breeze blowing in the face, soft, soft, give a person a kind of feeling of intimacy, very beautiful. If you ask me what is the feeling of the evening breeze, I will say like hair, soft with a mysterious fragrant, like in a dream. The theory of Yi: 24, career of Yu Qingfu, Xinjiang, future prosperity and wealth of strong. To dig hidden gold, career of Yuqing money abundance Daji number. The future, multi use wisdom and eventually became a big industry. Name meaning: beautiful, not only from a person's appearance and temperament, supple and shiny hair is also essential. "Liben" creativity is the source of "beauty of the fundamental, the beautiful capital", as "Liben" medical hairdressing can catch everyone psychological appeal to the hair healthy and beautiful, and two single words pronunciation is catchy, easy to remember and form a reputation effect.